HTC has already confirmed that it will take the wraps off its new flagship, the U 11, on May 16. Ahead of its official launch, the Taiwanese manufacturer has released a new teaser trailer to highlight one of the device's unique features.
In the video, some hands squeeze some objects, including several pieces of fruit, a water pistol, and a burger bun. We see burger buns being squeezed in advertizing messages often but HTC has done something different here: it's showing a the bun being squeezed from an upright position and sans burger. The way nobody should squeeze a bun, ever.
The reason for the squeezing is that you will be able to interact with the HTC U 11 just by pressing the sides of the unit. Evan Blass (@evleaks) tweeted a leaked video of this in action and I think it could be interesting. It would suit the way we naturally hold our smartphones, so it's logical — we just need to wait and see if it's useful.
Remember the HTC Ocean? (https://t.co/q5ghm3vQ8Z) http://pic.twitter.com/GtpqowETjM
— Evan Blass (@evleaks) January 8, 2017
As for the official teaser, it's the squeezing of the ketchup and mustard bottles that makes me feel queasy — where is all that sauce going? It reminds me of that Dumb and Dumber scene.
Squeeze the Brilliant is the message: what are your thoughts on the HTC U 11's potential? Let us know your thoughts in the comments (and without panicking the moderators, if possible!).
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