- Samsung will reportedly launch a new Galaxy On smartphone in the first week of July.
- The device might include an Infinity Display, though not much specifics are known at this point.
- Samsung hopes to use the Galaxy On smartphone to better compete with Chinese brands.
From the Galaxy A6 and A6 Plus to the Galaxy J6 and J8, Samsung's Infinity Display slowly trickled down to the company's mid-range smartphones. It looks like the technology will also trickle down to the next Galaxy On smartphone, reported The Economic Times.
According to unnamed sources, the device will feature a Super AMOLED Infinity Display, an Exynos processor, 4GB of RAM, and 64GB of built-in storage. Sources also alleged that Samsung will launch the Galaxy On smartphone in the first week of July.
As for the rest of the Galaxy On smartphone, it could be a rebranded version of one of the devices Samsung announced in May.
Interestingly, the company will reportedly only sell the device online in an effort to better compete with Chinese brands that built a strong online presence. Xiaomi is one such Chinese brand and is currently the market leader with a 30.3 percent market share. Samsung currently holds 25.1 percent of the smartphone market in India, while Oppo is third with 7.4 percent market share.
Its online-only availability should help keep the Galaxy On smartphone's price down. Samsung also reportedly plans to launch a digital campaign before the device's launch to capture some mindshare.
Still, Samsung still faces an uphill battle if it hopes to square off against Xiaomi's popular Redmi series. Xiaomi recently announced the Redmi 6 Pro, which will likely sell as well as its predecessors.
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