After the launch of the OnePlus 6 Marvel Avengers Limited Edition couple of months ago, OnePlus has introduced a red edition of the OnePlus 6 which will be available across all OnePlus global markets.
Apart from the cosmetic changes in the design, the OnePlus 6 Red edition is a OnePlus 6 at heart with the same internals, and that isn't a bad thing. The OnePlus 6 is a solid smartphone and has a well-rounded appeal for a broad audience.
Last year, OnePlus had offered a OnePlus 5T Lava Red Edition, a limited-edition variant built to celebrate OnePlus' four-year anniversary and was inspired by the color of cooling lava.
According to Pete Lau, Founder & CEO, OnePlus, "We see individual colors as a way to express certain feelings or ideas. To us, red exudes enthusiasm and personality. It also represents an inner confidence and courage. There is a kind of power in red, which the OnePlus logo has always tried to articulate. We hope you feel similarly empowered when you hold the OnePlus 6 Red this summer."
The OnePlus 6 Red sports a stunning reflective finish achieved by layering sheets of glass for a beautiful amber-like effect, that according to Lau, took several months to refine and perfect. In order to achieve the amber-like depth and clarity, it used a new film coating process that's never been attempted before in the smartphone industry. To maintain a bright coating, the design team included an evaporated layer of brightening film for a sizeable glossy, transparent layer over the red coating. There's also silver metal highlights around the camera lens and rear fingerprint scanner for a touch of sophistication.
OnePlus 6 Red is available in the 8GB RAM and 128GB storage configuration and is priced at the same level as other OnePlus 6 variants — ₹39,999 ($583) in India, that is. Essentially, there's no premium on the red color variant – except the limited availability of course.
The OnePlus 6 Red will go on sale in India on July 16 (12 noon IST), in China on July 9, and other regions in North America and Europe on July 10.
According to the company, OnePlus 6 Red is a true representation of its values regarding product and industrial design. I wasn't a big fan of the Lava Red edition, but OnePlus 6 Red is totally rad, and looks stunning. What are your thoughts on the new color variant of the OnePlus 6, and are you looking to pick one up? Let us know in the comments!
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