ASUS first unveiled their ZenFone 3 series of smartphones back in May of last year at Computex. On top of the namesake ZenFone 3 in this series, there was also the ZenFone 3 Max, ZenFone 3 Zoom, ZenFone 3 Laser, ZenFone 3 Deluxe, and the ZenFone 3 Ultra. Thus it seems likely that ASUS will unveil the next generation of ZenFone smartphones sometime this year.
Earlier this week, DigiTimes reported that ASUS wants to double the number of smartphones they ship this year. The company is putting a lot of focus on the smartphone market and they're hoping to reach as much as 40 million units shipped in 2017. Sources state they will easily be able to surpass 20 million units shipped, but the company still hopes to see some major growth as they continue to invest in their mobile products. Now, an additional report from DigiTimes states that the first phones in the ZenFone 4 family may be launched in May.
The report from this morning cites "sources from Taiwan's handset supply chain." While it isn't official confirmation, the information does seem credible given the specifics described for ASUS' shipment goals and the fact that the ZenFone 3 lineup was announced at a similar time last year. ASUS needs to aggressively expand their smartphone lineup as the company actually experienced a decrease in smartphone shipments last year when compared to 2015. Although it was only a 14.6% decline in shipments compared to 2015, that still equated to 3 million less smartphones shipped for the Taiwanese handset manufacturer.
But it is not a good sign that the smartphone division within ASUS wasn't making any profits during the first three quarters of last year. Though the division was able to come back into the green during the 4th quarter, those profits weren't able to make up for the amount they lost earlier in the year. ASUS revealed the ZenFone AR and the ZenFone 3 Zoom at CES earlier this month, so we'll have to wait and see if either of these two devices can leave a mark in the crowded Android market this year.
Source: DigiTimes
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