HTC CEO Cher Wang Remains Stalwart In The Face Of Media Criticism

Recently Reuters published an article in which they predicted the demise of HTC in 2016, stating that loss-making brands such as HTC may have no choice but to call it game over as their $1.3 billion dwindles, also pointing out that analysts expect HTC's market share for next year to stay at around 1%.

"2016 will be an exciting year for HTC"

Cher Wang

CEO and Co-founder of HTC Cher Wang when confronted by the Taiwanese press, has come back by saying that "the company's brand will never disappear but will continue to have a presence in the market."

She was adamant that the smartphone market will continue to grow, that the company is ready to face new challenges presented by other brands' fierce competition. Their new strategy was announced to be launching an increased number of models directed at specific niche markets; this includes their next flagship, the HTC One M10.

Wang also added that she was not concerned about the slowdown of the Chinese smartphone market as the market offered great potential for HTC. An area HTC could come to conquer in is the Vive which in partnership with Valve could revolutionise the VR market. The headset which recently passed through the FCC has been delayed till April 2016 however pre-orders start in February.

This is all a far cry from the HTC that many of us fell in love with, starting with the T-Mobile G1 that first introduced many of us to Android back in 2008, the device may have had a 3.2 inch display with 180 ppi, 192 MB of RAM and 256 MB of storage, although it did ship with a 1GB SD card all for just $329.99.  Its most noticeable feature was undoubtedly the horizontal hardware keyboard which at the time was popular among devices such as the Sidekick series.

This was followed not long after by the advent of the HTC HD2 a device with a 4.3 inch display (217 ppi), 448 MB of RAM and 512 MB storage, it shipped with Windows Mobile but for many it did not stay that way, as version after version of Android was ported to it, referred to by some as the perfect developer device —  it even recently received Android 6.0 Marshmallow.

Time went on and eventually 2015 arrived, and with it came the M9 a device let down by the significant issues associated with its processor, the Snapdragon 810, voted by you guys as the worst of 2015. The device showed significant issues with temperature, sufficiently uncontrollable enough to remain hot when water cooled. Many disgruntled and let down fans turned away from HTC and their downfall continued. While many of us would like to see HTC return to their early devices and way of producing phones but it is looking increasing unlikely.

Read more of our HTC content:

Water cooling devices,
HTC Twitter Q&A roundup,
A Look at HTC's Financial Hurdles & Lost Inspiration,
HTC: From Glorious Boom To Impending Doom,
Which Factors Caused HTC's Woes

What will happen to HTC? Do you agree with Cher?

 

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