America’s cellular network space has always been a battle of the big four: Verizon, AT&T, Sprint and T-Mobile. Together, they serve around 370 million subscribers while the 5th place U.S. Cellular serves 4.7 million subscribers. The battle for the top spot has always been between Verizon (133.5 million) and AT&T (121.8 million), while Sprint and T-Mobile battle it out for the 3rd place with 57.1 million and 56.8 million subscribers respectively.
Needless to say, in such a neck-to-neck competition scenario, swords have to be drawn out. Amongst the top 4, T-Mobile and its CEO John Legere are arguably the most vocal of the lot, frequently running campaigns on social media as well marketing campaigns such as “Never Settle For Verizon” and “Uncarrier” in order to sway customers over to their service.
While most of these campaigns aim a jab directly at the competition, the competition seldom responds back in kind. Unsurprisingly, it was only a matter of time before someone snapped back at T-Mobile. This is exactly what happened with Sprint CEO Marcelo Claure, who had enough of the mudslinging from T-Mobile.
In a series of tweets, Marcelo called out T-Mobile’s Uncarrier and iPhone lease program, saying that the company is misleading customers as the plans offered contain hidden costs.
As a cellphone technology site aimed towards the informed users, we urge readers to pay close attention to their contracts and inquire about the fine print and hidden fees if they wish to avoid a nasty surprise and a lighter wallet.
Let us know your thoughts on this incident in the comments below!
Read on for related coverage:
- T-Mobile Steps Up The War Against Verizon
- T-Mobile Steps Up The Competiton
- AT&T Charged $100 Million For Throttling Data Plans
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